BRITA at the World of Coffee 2024
Soon, it is time again: Europe's biggest coffee event „World of Coffee“ takes place! After a great success in Athens last year, the World of Coffee 2024 will open its doors for coffee professionals from June 27th to 29th in Copenhagen. Also this year, we are very proud to be not only represented with our booth but also to be the official water filtration sponsor of World Coffee Roasting Championship.
We are looking forward to meeting you in Copenhagen!
BRITA offers a variety of exciting activities
Activities at our booth:
Morning sessions: Stay hydrated!
Get your daily fruit-infused refreshment.
First come, first serve!
Come and explore the world of BRITA at our booth located in CF-014.
Activities at our booth
Midday activities: Water trainings and exclusive coffee sessions.
Meet the BRITA sommeliers and learn more about the sensory dimensions of water.
Join Wendelien van Bunnik, Mihaela Iordache, Luthfan Satrio Pradipto and many more for our special coffee sessions.
Activities at our booth
Afternoon events: Crepes o‘clock!
Enjoy freshly-made crepes at our booth.
BRITA supports World Coffee Championships
BRITA is honored to sponsor the 2024 World Coffee Roasting Championship. We bring expertise in water filtration to enhance your brew. Join us to unlock the full potential of specialty coffee. Experience water filtration excellence with BRITA.
BRITA is very proud to be the official water filtration sponsor for the World Coffee Roasting Championship 2024
Every year participants battle for three days to decide who takes the prestigious title of World Coffee Roasting Champion 2024. Competitors are evaluated in three key elements: developing a roasting profile to highlight desirable characteristics of the provided competition coffee, the cup quality of the roasted coffee they deliver, and the accuracy of how that coffee tastes compared to what they forecasted on their Roast Plan. All this in two major assignments: a single-origin and a blend roast.
We at BRITA believe in collaboration and partnership and that sharing makes everyone better. This is why we are excited to share our water expertise with the specialty coffee community. In this way, BRITA ensures an even playing field in the competition supplying consistently optimum water for every competitor.
We wish all competitors good luck!
"Being the official sponsor makes us extremely proud”
“Being the official sponsor of the World Coffee Roasting Championship makes us extremely proud", said Thomas Hörning, Vice President Strategic Marketing Professional Filter of BRITA. “We are very pleased to continue our long and successful partnership with the SCA. After all – a cup of coffee is 98% water, so the right type of H20 is vital. BRITA looks forward to sharing its water filtration expertise with the specialty coffee community.”
Great tasting water is an art and a science
Water and its impact on the perceived sourness of coffee and espresso
Water can contain diverse blends of substances, that imbue it with an unexpectedly broad and nuanced range of tastes and properties. In order to make the variety of tastes in water measurable and tangible, we have developed the water sensory wheel.
It helps to find words and distinguish the sensory dimensions of water both in professional tastings and in the simple description of water.
Meet the BRITA sommeliers at our booth and learn more about our BRITA Water Wheel and the sensory dimensions of water.