Change the tide on the plastic ocean

Bottles make up 67% of household plastic recycling

Plastic is damaging our environment and marine life. 36 million plastic bottles are used every day in the UK but over 5.5 Billion household plastic bottles weren’t collected to be recycled from UK households last year.

Protect the ocean from plastic

A single use plastic bottle that makes its way into the ocean can take 450 years to break down. That’s twice as long as a Bowhead whale – one of the longest living creatures on the planet.

The impact of just one bottle

A single 1L bottle could break down into enough small fragments to put one on every mile of beach in the entire world. Choosing BRITA can help you eliminate the need to buy plastic water bottles.

Why BRITA filtered water

100% recyclable

Recycle your cartridge at a participating store.

Plastic Footprint

1 MAXTRA+ cartridge = 100 x 1L bottles.

Great tasting water

Turns tap water into great tasting, freshly filtered BRITA water.

Ideal for cooking

Perfectly suited for cooking healthy food.

Delicious hot drinks

Releases the full flavour and aroma of tea, coffee and espresso.

Less of the unwanted

Reduces limescale and other taste and aroma-impairing substances.

Explore the Style jug

Our most stylish and innovative jug yet. Featuring a smart light cartridge exchange indicator ensuring great tasting water everyday - good for you and good for the environment.

Product features

The Style jug is the perfect accessory for your kitchen thanks to its features, including a slim fridge fitting design, silicone flip-top lid, dishwasher safe (except lid) and 1.4L filtered water capacity.