What are your tips for the best way to communicate sustainability initiatives to the wider public – how do you make people care?
The trick is to let the food do the talking. No one goes out for a meal for a lecture on the environment. That being said, consumer research shows that people are more likely to choose to eat out at restaurants they know are operating sustainably. We’d recommend engaging customers with social media posts with photos of tasty dishes that highlight first class farmers and fishermen, or ingenious uses of food that would normally end up in the bin. These will have much more success than a lecture about sustainability.
