The art of refill encourages the switch from single-use plastic to reusable, ‘refillable’ bottles and vessels. Research conducted by City to Sea has found that some three in four people want greater access to reuse and refill options[1]. YouGov research commissioned by BRITA has also found that 70% of consumers agree that food and drink businesses should provide free tap or filtered water, regardless of whether they are customers or not.
BRITA is inherently part of the refill family as our products allow our customers to enjoy tasty, filtered water from the same source, eliminating the need for single-use plastic water bottles in the home and on the go. As a company, we continue to aim to go further in this space. By 2025, we have committed to replacing more than 6.5 billion water bottles and preventing 1 million tonnes of CO2 through our products. Furthermore, #SwapForGood is BRITA’s pledge to help eradicate the use of single-use plastic bottles. It encourages people to make small changes to their lifestyle that can have a big impact on the environment.
Our range of professional filtration and dispenser systems also allow for fresh filtered water to be used in hospitality and other professional settings such as offices, keeping appliances working better for longer, as well as offering an alternative to purchasing bottled water.
At BRITA, we’re proud to offer solutions that feed into the creation of a more circular economy, and we will keep innovating to ensure we continue to offer our customers the highest quality and most sustainable drinking water solutions.
[1] World Refill Day - Refill - Join the Refill Revolution
