Bubbling Under
BRITA's latest Bubbling Under campaign reveals what positive action consumers want to see from hospitality businesses to combat single-use plastic waste.
Read our mini toolkit to discover how your hospitality business can be ever smarter about plastic waste.
A guide to meeting your sustainability targets
(PDF, 1.81 MB)Time’s up for single use plastic
We all want less single use plastic. And yet, more plastic waste is being produced now than ever before! By 2050, there will be more plastic than fish in the sea[1]. It’s time businesses set targets and aim to transform from a single-use culture to a plastic free future.
Consumers are focused on reducing single use plastic in all areas of their lives – whether it's in the workplace, when travelling, or dining out. The importance of reducing and recycling is widely accepted, and now it's time for businesses to ensure that they are meeting the expectations of consumers.
[1] https://www.theguardian.com/business/2016/jan/19/more-plastic-than-fish-in-the-sea-by-2050-warns-ellen-macarthur
Hospitality industry cracking down on single use plastic
With imminent legislation on its way – banning businesses from selling single use plastic plates, trays, bowls, cutlery, balloon sticks, and more – the pressure is on.
Our research reveals, three quarters (75%) of consumers would use a water refill station in a hospitality setting.
This proves, there’s work to be done to embrace a more sustainable refill culture and meet consumer expectations.
Download the new BRITA Bubbling Under toolkit today to get the full research results and learn what actions your business can take to improve your environmental impact.
New research from BRITA reveals how businesses can eliminate plastic waste and meet customer expectations
Ready to create zero single-use plastics zone in your restaurant?
BRITA VIVREAU water dispensers offer a sustainable and cost-effective way to provide refreshing, filtered water for any working environment.
Find out what positive action consumers want to see from hospitality businesses by downloading our mini toolkit: