Time’s up for single use plastic
Bubbling Under
BRITA's latest Bubbling Under campaign reveals what positive action consumers want to see from the hotel industry to combat hidden single-use plastic waste.
Plastic-free hotels are the future. Read BRITA's latest toolkit on how your hotel can be ever smarter about plastic waste.
Planet before plastic
(PDF, 3.83 MB)We all want less single use plastic. And yet, more plastic waste is being produced now than ever before! By 2050, there will be more plastic than fish in the sea[1]. It’s time businesses set targets and aim to transform from a single-use culture to a plastic free future.
Consumers are focused on reducing single use plastic in all areas of their lives – whether it's in the workplace, when travelling, or dining out. The importance of reducing and recycling is widely accepted, and now it's time for businesses to ensure that they are meeting the expectations of consumers.
[1] https://www.theguardian.com/business/2016/jan/19/more-plastic-than-fish-in-the-sea-by-2050-warns-ellen-macarthur
No room for single use plastic in hotels
With a heightened awareness of the impact of 4.9 million tonnes of plastic in our oceans, consumers understandably have bug bears over certain single use plastic products in hotels.
Over three quarters (75%) of consumers would use a water dispenser to make their own drinks to take out with them for the day to avoid using plastic cups or buying a single use bottle.
Despite this, many feel uncomfortable asking for refills, particularly in high-end environments (almost a quarter (24%) said they would feel uncomfortable in a 5* hotel).
Find out how your hotel business can create a refill culture among your customers and guests by downloading the BRITA Bubbling Under toolkit.
New research from BRITA reveals how businesses can eliminate plastic waste and meet customer expectations
Learn how BRITA supported Novotel London Tower Bridge to create a plastic-free hotel for its guests and staff
Novotel - Creating a Plastic Free Hotel
(PDF, 2.3 MB)Ready to create zero single-use plastics zone in your hotel?
BRITA VIVREAU water dispensers offer a sustainable and cost-effective way to provide refreshing, filtered water for any working environment.
