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Interview: Natasha Steele

Founder and CEO of Urban Cordial

How is sustainability built into your business?

Sustainability is built into every aspect of our business. Our cordials are made from surplus fruit and our production facility is zero waste. All of the fruit pulp after pressing the fruit becomes animal feed for the local farmer and all other waste is recycled. All of our packaging is 100% recyclable and we are constantly looking at new technology to make our company more sustainable.

Is being sustainable always more expensive for a business?

Yes and no. I think it comes down to economies of scale where the larger the business the more you are able to bring your costs down. However, sustainability comes at a price, and this is not just through technology and green solutions, but also staff wages and fair prices to suppliers. Once you start devaluing the part that people have to play, you automatically compromise the value of your business if you are wanting to run it sustainably from concept through to end product. It's the people that bring in the ideas and people also cost money.

Green plant

To what extent do you think members of the public want to see hospitality businesses offering sustainable food and drink choices when they fully reopen after COVID?

I think there is a huge draw to people wanting this, in fact the Grocer has listed it as one of the trends of the sector for 2021. For me, there does still need to be an education piece. People at the top of a business need to be shown how much bringing on brands that do good are good for business. And consumers need to be taught about the positive effects consuming products that have sustainability at the core of their business can have on the economy and the businesses they are engaging with.

If a hospitality business wants to be more sustainable when it all restrictions are eased, what are the basic first steps they could consider?

They need to look at their supply chain and see who is supplying their products and if there is room to be greener, more local and so on. By making some small changes they can shout about this through marketing and it can lead to an increase in both customers and consumer confidence. In the kitchen, there is also a lot that can be done around reducing waste. Although I am no expert on this, there are some amazing apps that measure the amount of food served so that purchasing can be more accurate, resulting in reduced waste.

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